E-Commerce for Manufacturing
The Internet’s large-scale global penetration has spawned an increasingly large number of technology and web-savvy consumers, creating a huge opportunity for both industrial manufacturers and their end customers. Over the past decade, the application of e-commerce in manufacturing and industrial distribution, has evolved from basic communication and transaction channel between buyer and seller, to an end-to-end collaboration medium between all stakeholders. This collaboration is driven by companies looking to increase sales by offering online product recommendations and promotions, as well as end-customers seeking the rich and personalized online experience that many retail websites offer.
E-commerce is a way for manufacturers to experiment with new products without risking a significant investment. Instead of setting up brick-and-mortar stores, or keeping inventory on hand, you can start offering this new product on your new store.
Manufacturing Business Technology recently wrote the 5 e-commerce trends for 2016 for manufacturers to look at that include:
- Manufacturers will seek to increase their share of aftermarket parts sales.
- Manufacturers will seek custom (or specifically tailored) e-commerce solutions.
- Manufacturers will integrate e-commerce systems with IoT (Internet of Things) initiatives.
- Equipment manufacturers will require dealers to adopt modern parts management systems, and to integrate those systems with their own.
- Manufacturers will sell more parts directly to consumers, even if it’s still through their dealer channel.